Yousupova

Before the project, the studio was called U_Style. We rebranded it after its founder and leader Dinara Yusupova, adding a vibrant red color to stand out in a mostly monochrome industry. Along with the new brand, we created a strategy to match client expectations. Introducing: Yousupova. Design inspired by You.

The project includes following phases:
+ brand/business audit
+ competition analysis
+ naming and positioning
+ new identity and communication strategy
+ web site

We invited our fellow partners Ribs studio to collaborate in this project.