Presidential test drive
![DS 7 Crossback](/sites/default/files/2022-05/image_23.jpg)
This project began as a simple automotive brand promotion but evolved into one of the most talked-about events in the media sphere. Instead of relying on traditional advertising methods, we pivoted towards crafting a novel experience and event centered around the brand.
The campaign garnered coverage in over 90 free publications, achieved a radio ratio of 4:1 in earned to paid media, and witnessed a threefold increase in brand sales.
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