Mono loves it long!
Mono Electric is a Turkish company that makes electric appliances and fittings, selling them worldwide through DIY stores. After extensive research, we created a brand positioning, identity, and ad campaign highlighting the durability and performance of their products. Our tagline: "Mono Loves It Long!"
The project included several steps:
- Thorough market and competitor research
- Interviews with the sales team, staff, manufacturers, and construction workers
- Refining the brand positioning
- Designing all campaign materials and in-store branding
- Creating a website
- Launching OOH, radio, and digital campaigns
We also made short radio spots with a 300,000-click countdown, offering a brand guarantee for switchers.
