Mono loves it long!
Mono electric is a Turkish manufacturer of electric appliances and fittings. It sells products worldwide through DIY stores. After a thorough research we developed brand positioning, brand identity and advertising campaign based on product high endurance and performance qualities. Mono Loves It long!
The project included the following phases:
+ competition and market research
+ interviews with sales team/staff/manufacturers/construction workers
+ brand positioning
+ design of all campaign materials/instore branding
+ web site
+ booking OOH, Radio/digital campaign
We produced series of short radio spots with 300 000 clicks (brand guarantee for switchers) countdown